For many, one of the best things about planning a summer vacation is making your swimwear looks in order. From stylish one-pieces to figure-flaunting bikinis, we enlist here the top new swimwear brands to get on your radar and put into your suitcase.

Love Stories


This London-based swimwear brand combines design, luxury, and sustainability. Consider this label if you are heading to the Amalfi Coast since everything they make looks eatra great with linen coverups and an oversized straw hat.

Ack Swim

Rebecca Larsson, founder of Ack Swim, applies an eccentric sensibility to her swimwear. Think tie-dye suits that work from the beach to the Venice boardwalk and neon mismatched sets worthy of a Miami vacation.

Cult Gaia

Created in 2012 by Jasmin Larian, Cult Gaia started as a coveted label for bags. It has since skyrocketed into a full-fledged fashion brand and become one of your one-stop shop for Insta-ready dresses, bags, shoes, and most recently, swimwear. They pay attention to all the details, with swimwear featuring luxe 1970s prints, acetate rings, and more.

Inamorata Women

Emily Ratajkowski’s strappy one-pieces and barely-there bikinis are favorite amongst social media scenesters. Their multi-strap triangle tops were made for a ‘gram.

Lisa Marie Fernandez

Beyoncé, Rihanna, and Selena Gomez are just some fans of Lisa Marie Fernandez‘ swimsuits. Their retro, modern cuts best mixxed with their elevated ready-to-wear collection, coming in matching prints cut in flowy dresses and bolero jackets.

Akoia Swim

Crochet suits get a sultry touch with Akoia Swim. The fickle fabric seems to stretch and create ill-flattering silhouettes, but Akoia figured it all out, meeting the needs of customers who prefer a Brazilian cut. These handmade swimsuits are also made in Bali, which is exactly where you will catch so many women wearing some of these covetable sets.


Born in 2014 in Western Australia, Palm has the aim of creating the perfect swimwear. It makes traditional suits with surprising details, such as buttoned cutouts and a new way to think of the wired bikini top. Moreover, it uses Econyl fabric, a textile made from recycled plastic and old fishing nets.